Advertising Industry Embraces AI Agents for Automation

Intelligent AI agents capable of accessing online chat histories, critical data, and campaign management tools launched this week through Make, an automation development platform. This innovation marks a significant step in blending AI with advertising technology.

Key Features of Make's AI Agents

• Multi-platform integration: Connects with over 2,000 apps and 30,000 actions
• Dynamic decision-making: Uses natural language processing to adapt workflows in real-time
• Model flexibility: Supports various AI models including Perplexity
• Marketing focus: Specifically designed for campaign management and omnichannel marketing

Industry Adoption

Several major players are already implementing similar technology:

• Skai launched Celeste AI, a generative AI marketing agent used by Acosta Group and Tinuiti
• Google recently expanded its Agent Development Kit (ADK) with enhanced controls
• Make currently has 40 brands and agencies in its closed beta program

Technical Capabilities

These AI agents differ from traditional automation by:

• Learning and adapting to changing conditions
• Making context-aware decisions without fixed logic
• Accessing relevant tools/apps in real-time

With over 200,000 businesses using Make's no-code platform, this development could significantly impact how marketers approach campaign automation.

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