HubSpot Launches Breeze AI Agents to Empower Small Businesses

Published on April 11, 2025 | By Jerri Ledford, Editorial Director

Byte-Sized Brief

• HubSpot unveiled new agentic AI designed to help small businesses.
• The Breeze AI agents share unified data and customer context.
• The new AI agents assist with sales, marketing, and customer service.

Key Features of Breeze AI Agents

HubSpot introduced four new AI agents under the Breeze Agents umbrella, embedded directly into its platform. These agents leverage structured and unstructured data to enhance small business operations:

1. Knowledge Base Agent: Fills gaps in customer support data.
2. Customer Agent: Helps businesses respond to customer inquiries faster.
3. Content Agent: Accelerates marketing content creation.
4. Prospecting Agent: Identifies and reaches out to sales leads.

Why It Matters

Small businesses often struggle with limited resources for customer service, sales, and marketing. HubSpot's Breeze AI agents aim to bridge these gaps by:

• Automating repetitive tasks like customer responses and lead generation.
• Improving efficiency by unifying customer data across departments.
• Reducing knowledge gaps in customer support.

Industry Context

This move aligns with the growing trend of AI adoption in small businesses. Competitors like Google have also introduced AI tools tailored for SMBs. However, HubSpot’s integration of these agents into its existing ecosystem could give it a competitive edge.

What’s Next?

HubSpot plans to continue refining these agents based on user feedback. Small businesses can explore these features by visiting HubSpot’s website.

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