Identity and Access Management Takes Center Stage at RSAC 2025

Nearly 50 years after The Who posed the question "Who Are You?", the cybersecurity world is grappling with identity verification like never before. This year's RSA Conference (RSAC) 2025 in San Francisco will spotlight emerging trends in Identity and Access Management (IAM), including:

Key Themes

• Rise of identity-based attacks: Research shows that a third of cyber intrusions now target IAM systems
• Passwordless future: Okta's Fei Liu will present on passkey implementation challenges
• Non-human identities: Managing AI agents and machine identities emerges as critical challenge

Industry Perspectives

"Identity has been a significant blind spot," says Dave Mahdi of Transmit Security, noting that most breaches stem from IAM failures. Mahdi will lead two panels on:

1. AI's role across industries
2. UX-focused identity security

AI and Identity Threats

• Deepfake dangers: Okta reports 11% increase in ID proofing tool adoption
• North Korean scammers: Using GenAI to create fake job applicant personas (details)
• Autonomous AI agents: Deloitte predicts exponential growth

New Product Launches

• LastPass: Secure Access Experiences for SMBs
• CryptoLab: Quantum-resistant Encrypted Facial Recognition
• X-PHY & Ironscales: Competing deepfake detection solutions

"Unlike traditional identities, AI agents need access to user-specific data and workflows to make decisions" - Fei Liu, Okta

As attackers increasingly target identity systems, RSAC 2025 will showcase how the industry is evolving beyond passwords and preparing for AI-driven security challenges.